Dr RUBEN ANTO M
MBA, PhD
ASSISTANT PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Employees performance based incentive system in manufacturing firms in Chennai International Journal of Mechanical Engineering and Technology / / / - 0976-6340 12-Sep-2018
2 Customer Relationship Management in Banking in the UK Industry-Case of Lloyds Bank ECS Transactions / / / - 19386737 18-Oct-2022
3 Pathetic health status and working condition of Zambian women Indian Journal of Public Health Research and Development / 9 / 9 / - 0976-0245 12-Sep-2018
4 A study on the influence of stress on work related performance of civil engineers in Chennai International Journal of Civil Engineering and Technology / 9 / 8 / 814 - 822 0976-6308 20-Aug-2018
5 Rural lighting for energy conservations and sustainable development INTERNATIONAL JOURNAL OF MECHANICAL ENGINEERING AND TECHNOLOGY / 9 / 7 / 604 - 611 0976-6340 30-Jul-2018
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 AI and Digital Nomads Shaping Global Industrial Technology Transitions POLAMARASETTY BALA NARENDRA KIRAN,PINNIKA SYAM YADAV,RAJESH VEMULA, VIKAS KUMAR ,PREETI KUMARI ,RUBEN ANTO M,PATRICIA ORDÓÑEZ DE PABLOS, XI ZHANG,MOHAMMAD NABIL ALMUNAWAR 979-833730161-7, 979-833730159-4 /
2 AI Impacts on Branded Entertainment and Advertising RUBEN ANTO M,S. HEMALATHA ,DEEPA RAJESH,P. MAHESWARI,PALANIVEL RATHINASABAPATHI VELMURUGAN 9798369337998 /
3 Fostering Economic Diversification and Sustainable Business Through Digital Intelligence POLAMARASETTY BALA NARENDRA KIRAN,MONU SINGH,RUBEN ANTO M, SHAIKU SHAHIDA SAHEB,PINNIKA SYAM YADAV,ASHOK MALHI,PURVI PUJARI,SHAD AHMAD KHAN,ANUJ KUMAR , ARSHI NAIM 9798369384923 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 International Conference on Ensuring Excellence at the Workplace for Generation Z CONFERENCES PARTICIPANT) Mittal School of Business at Lovely Professional University, Punjab 31/01/2025
2 ICSSR Sponsored National Seminar on Indian Knowledge System and Artificial Intelligence: Future of Spiritualism through the Lens of Culture, Ethics and Education – under Vikshit Bharat SEMINARS Integrating Indian Knowledge Systems and Artificial Intelligence in Higher Education: Ethical and Pedagogical Implications under NEP 2020 PRESENTER) Don Bosco College, Golaghat, AssamDon Bosco College, Golaghat, Assam 05/02/2026
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 Circular Economy and Product Service Systems AICTE, T A PAI MANAGEMENT INSTITUTE National Participant 13/10/2025
2 AI for Industry 4.0 NITTTR, NITTTR National Participant 04/08/2025
3 Leadership Development Programme for Mid Career roles in Academia Christ University Higher Education Leadership Institute,  Institutional Participant 09/07/2025
4 Case Teaching and Simulation Andragogy CCRD, CHRIST University,  Institutional Participant 26/05/2025
5 Faculty Development Program 2025 HRDC, CHRIST University,  Institutional Participant 19/05/2025
6 AI Mastery for Educators IIT Patna, IIT Patna National Participant 15/05/2025
7 Teaching & Assessment Strategies for Sustainable Learning CHRIST UniversityTLEC,  Institutional Participant 17/02/2025
8 LinkedIN Optimisation CAPS,  Institutional Participant 07/02/2025
9 Data Analytics and Visualisation SBM, CHRIST University,  Institutional Participant 02/12/2024
10 Google Slide and CU presentation template 30M Training,  Institutional Participant 25/09/2024
11 Basics to Advanced Microsoft Power BI SkillNation, Skill Nation National Participant 21/07/2024
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 IFERP Professional Membership I have been awarded Professional Membership in the Institute for Engineering Research and Publication (IFERP), recognizing my contribution to research and academic excellenc The membership enables collaboration with global researchers and participation in international conferences and scholarly acti IFERP 09 January 2026
2 Fellow Member I2OR Fellow Member of the International Institute of Organized Research (I2OR), recognized for his contributions to academic research and scholarly engagement. The fellowship acknowledges his commitment to advancing knowledge, participating in research collaborations, and promoting quality publication I2OR 10 January 2026